As a HubSpot Certified Partner, our 245TECH team is well versed on all that the powerful platform has to offer. The benefits of HubSpot are almost too many to name, and that can make it difficult for beginners attempting to navigate the various ins and outs of the software.
Whether you’re using HubSpot Marketing Hub for the first time or integrating Sales Hub into your business, there are some tips you should keep in mind when cultivating your HubSpot strategy. Let’s take a look at some of the tips you might not know about how to utilize HubSpot to the fullest.
1. Have a clear HubSpot strategy.
The best place to start when wanting to utilize all of the benefits of HubSpot is by developing a clear strategy. Before attempting to use the platform, you should clearly and concisely outline a few things: your business’s goals, your target audience, and your buyer personas.
Your business’s goals should be defined as short term, medium term, and long term goals. Breaking your goals up using this strategy will help you measure your business’s success over time, give you multiple goals to work towards, and easily defined targets to reach.
Knowing your target audience will help you understand what type of content you should create, who it’s being created for, and what types of HubSpot strategy will work best. Knowing your target audience will help guide your daily HubSpot practices and help you use the software’s tools in a more informed manner.
A buyer persona is especially useful for engaging with HubSpot Marketing Hub and Sales Hub. Essentially, this persona will be a fictitious representation of what your company’s ideal buyer looks like. This image is based off of collected data, educated guesses, and even interviews with current clients. The goal is to create an image of your ideal buyer so detailed that it seems you have a specific person in mind.
A buyer persona is a semi-fictional representation of your ideal buyer based on data, interviews, and some educated guesses. Essentially, it’s a definition of your ideal buyer present in such a way that it sounds like it’s talking about a specific person.
2. Optimize your website.
One of the most important aspects of inbound marketing is optimizing your website for search engines and visitors. One of the many benefits of HubSpot is its variety of tools and features that can help you to optimize your website. This includes a built-in SEO audit tool and a blog topic generator. Additionally, HubSpot allows you to create and publish landing pages, forms, and calls-to-action directly from the platform.
This allows you to easily create landing pages that are optimized for conversions and track the performance of your pages. Moreover, HubSpot Marketing Hub includes metrics that you can examine to determine the success of specific campaigns and SEO strategies. This way you can evaluate your strategies in conjunction with hard numbers.
3. Use lead nurturing.
Lead nurturing is the process of building relationships with potential customers at different stages of the buying journey. HubSpot Sales Hub includes a variety of tools and features that can help you to automate and personalize lead nurturing campaigns. By using lead nurturing, you can increase the chances of converting leads into customers by providing them with the right information at the right time.
Take some time to explore these tools and develop a new customer pipeline that works best for your company. Begin by building something that makes sense for your current processes, then edit it as guided by performance metrics and company performance. Using this type of HubSpot strategy will help you increase your conversions and ultimately bring in lasting business.
4. Measure your efforts for a better HubSpot strategy.
As a HubSpot Certified Partner, we know well how beneficial its measurement and analytics tools are. HubSpot includes a comprehensive analytics dashboard that allows you to track and analyze website traffic, leads, and conversions in real-time. This is a powerful tool that can help you to identify areas of your marketing strategy that are working well and those that need a little bit of work.
Moreover, HubSpot includes a variety of reporting tools that can help you to create custom reports and track the performance of your campaigns over time. This will help you reevaluate your goals and recreate better ones as you gain insights on the performance of your strategies.
5. Utilize marketing automation.
Marketing automation is the process of using software to automate repetitive tasks and improve your overall marketing efficiency. HubSpot includes a variety of marketing automation tools that can help you to automate tasks such as lead nurturing, email marketing, and social media management.
Additionally, HubSpot allows you to create custom workflows and triggers that can help you to automate tasks and improve the effectiveness of your campaigns.
It’s Time to Get Started with HubSpot
This is just the tip of the iceberg when it comes to developing a HubSpot strategy that works best for your business. There’s much more to learn when about how HubSpot can transform your business, and we would love to do a deep dive with personalized recommendations for your company. Give our team a call at (865) 465-4040 to learn more.