Sara Weldon

This podcast covers a conversation between Scott Spaid of 245Digital and Sarah Weldon of TruFinCo, a client of Scott's company. Sarah discusses the founding story of TruFinCo, an alternative consumer and business financing company, and how she transitioned from the hospitality industry to start the company with her partner Rick after being inspired by his work in finance. She shares the challenges they faced in the early days, including financial struggles and finding their unique voice in marketing through educational content on TikTok. Sarah highlights TruFinCo's approach of helping clients build credit and qualify for funding, even if initially rejected. The conversation also touches on the potential impact of TikTok's uncertain future, the importance of work-life balance on Sarah's farm, and the role of marketing automation in TruFinCo's success.