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When your Inbound marketing is working, revenue grows predictably. Your people feel the momentum, and you see more smiles on their faces.
Many marketing agencies and HubSpot partners want you to buy their boilerplate Inbound marketing strategy. We think that’s a silly thing to sell (or expect), and instead we want you to answer two questions:
If thriving looks like an extra 20-30 SQL leads per month, we can help you build that system. Or, perhaps that’s way too many leads. Or a laughably small number.
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One company’s ambitious goal is another company’s death sentence.
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So yeah, we use radical listening to figure out what kind of lead volume and revenue growth would be life giving, not soul crushing, based on your industry-specific challenges, company culture, and unique sales processes.
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Then, we build the inbound marketing strategy that pulls those goals from the future into the present. Usually, it’s some combination of SEO, blogs, content marketing, and email marketing.
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As entrepreneurs and business leaders ourselves, we know how to… lead. So we’ll encourage you to not go crazy with the tech stack and marketing mix until your goals and strategy are like Crater Lake, Oregon—crystal clear.
That way, you’re not spending cash on stuff you don’t need. The more waste and frustration we can cut out of your sales and marketing processes, the better.
Tools like HubSpot are powerful, but your tools can’t outperform your strategy.
Send us a note through this short form and we'll be right in touch so we can start your journey today.